Why? What a difference a name makes! Establishing Top Value for Your Brand Name is a Deliberate Action
Here is a list of the top 5 brand names, as rated by BRANDZ, online brand quantification experts, followed by their 2010 Brand Value:įor each of those in the top 5 there are many corollary brands, not in the top 5. For instance: #5 Coca-Cola $68 B and #58 Pepsi $13 B. Top 5 Brand Names & Brand Logos 2010 Values Listen closely to this segment’s audio recording from the live lecture series on the Architecture of a Breakthrough Brand, delivered by Chief Architect Bryce Winter, discussion follows lecture on MP3: 20101208.BST-whatawordsworth. Audio WAV: 20101208.BST-whatsawordsworth. On the other hand, with a generic name, the answer may be NIL. What’s a word’s worth? In the case of a brand name, the answer may be BILLIONS.
What’s in a Name? Establishing Top Value for your Brand Name
